founder · new york
OUR STORY
Lauren Huff brought Icelandic skyr to New York. A thousand-year tradition, finding its place.
NORDIC BY NATURE.
LAUREN HUFF
Founder, Fönn
THE PEOPLE BEHIND FÖNN
WHO FOUNDED FÖNN?
Founded by Lauren Huff, Fönn brings Icelandic skyr to New York City. The menu serves bowls, smoothies, toasted sandwiches, matcha & coffee, with skyr at the heart of the food.
TEAM
Chef Baldur Smári Sævarsson
Lauren collaborated closely with Chef Baldur, an Icelandic chef and skyr enthusiast who works at Restaurant Daniel in New York City. Having grown up with skyr in Iceland, Baldur knows it as an everyday staple, enjoyed for breakfast, as a snack or dessert. His deep familiarity with Icelandic food culture brings an authentic perspective to the collaboration.
THE BEGINNING
THE FOUNDER STORY
A Harvard MBA and entrepreneur, Lauren Huff is Founder & CEO of Fönn, a new destination for organic Icelandic-style skyr (pronounced “skeer”), featuring innovative skyr bowls, smoothies, toasted sandwiches with skyr-based sauces, matcha & coffee. She is a former investment banker at Morgan Stanley and served as MBA Chief of Staff for Katy Perry’s De Soi. She oversees all aspects of Fönn, from brand and product development to operations, partnerships, fundraising and growth. Lauren first learned about skyr when she visited Iceland with a Nordic classmate while earning her graduate degree and founded Fönn (pronounced “fun”) to bring the Icelandic skyr bar experience to the U.S. as a breakfast, lunch and snack alternative.
WHY FÖNN
“It is pronounced "fun" in English, and it means snowdrift in Icelandic: white, fluffy snow, like skyr. Icelandic has a lot of words for snow.”
Lauren Huff
THE SKYR STORY
CULTURED.
Behind every bowl is a tradition passed through generations.
OUR HOURS
Monday–Friday: 8:00 AM–2:00 PM (Closed Saturday and Sunday)